ARDEX Group have won a prestigious award for Best Marketing Campaign for the launch of GivBax Rewards at the inaugural BASA Awards (British Association of Sealants and Adhesives).
BASA is the voice of the entire adhesives and sealants industries in the UK, through the provision of legislative guidance, best practice and support services for its members which include ARDEX UK and Building Adhesives.
The Awards Gala took place on Friday (22nd November) at the East Midlands Conference Centre in Nottingham, with a judging panel consisting of a team of senior industry professionals, a representative from the sponsor and a past BASA chair.
ARDEX won Best Marketing for the high-impact omni-channel approach to the launch of GivBax Rewards. GivBax was launched as a “stand-alone” brand – similar to other App-based loyalty programmes such as Nectar or Clubcard.
It utilised a colourful and highly visually geometric theme – focusing on the core benefits of the App – whereby you can get Cash directly into your hand, simply by scanning any ARDEX or BAL product receipt.
David Hackett, Managing Director at ARDEX Group UK, said: “Congratulations to the whole marketing team and everyone who helped launch GivBax Rewards.
“GivBax Rewards is a truly innovative loyalty scheme that offers end-users an instant and fully visible in-App programme.
“Since launch, thousands of members have joined the Loyalty App, redeeming cash or merchandise rewards, purely by purchasing BAL or ARDEX products.
“This award is testament to all the hard of everyone over the last 12 to 18 months, setting up and supporting the scheme which has made a real difference in the industry.”
As well as Best Marketing Campaign, ARDEX Group UK were also shortlisted for Best Product Packaging for BAL Micromax3 ECO Grout, Environmental and Sustainability Initiative for Building Tomorrow with the ARDEX Group, Best Innovation for GivBax Rewards and Manufacturer of the Year.