Business Development Team

Business Development Team

  • Tailoring custom solutions though experience, insight and integrity

Our guiding principle is "Excellence in all that we do".

The ARDEX Business Development Team work closely with architects, specifiers and contractors, and through strategic alliances with complementary manufacturers ensure the most suitable specification for your project.

When specifying ARDEX you can rely on our expert team for on-going support at every stage of your project, from rapid response to specification writing, to installation visits and on-site testing.

Our purpose-built training facility enables us to bring all parties involved in an ARDEX specification together, from the client through to the main or sub-contractors, ensuring total confidence in the specification and subsequent on-site application.

Our experienced team have a successful track record in the specification of tiling and flooring solutions, and have worked on a number of the world’s most prestigious projects within the transport, leisure, retail, education and health sectors, including the London Olympic Park Aquatics Centre, The Burj Tower and the recent multi-million pound refurbishment of The Savoy Hotel.

Our Business Development Team

Andrew Reid – National Business Development Director

Andrew joined ARDEX in December 2008.  He previously worked as an International Business Development Manager, selling technical floorcoverings mainly in the Transport and Military sectors. Andrew oversees the Business Development Team and since joining ARDEX has helped to secure prestigious contracts such as The London 2012 Olympic Pool, The Royal Commonwealth Pool in Edinburgh, and the refurbishment of The Tollcross Aquatic Centre for the Glasgow 2014 Commonwealth Games.

Shaun Howarth – National Business Development Manager

Shaun Howarth has over 30 years’ experience in the industry, starting his career as a self-employed flooring contractor before progressing to a Sales and Contractors Manager position, working across domestic, commercial and industrial projects. He used his hands-on knowledge in his next role as Technical Support Manager at a rubber floorcovering manufacturer, providing support and guidance to architects, main contractors, designers and end-users around the world. Joining ARDEX in 2013, he brought a wealth of diverse knowledge to the organisation, particularly to the Technical Services Department which he managed for 4 years, and to his current role as National Business Development Manager.

Shaun has been involved in many high-profile leisure projects, including David Lloyd Leisure Centres, Butlins Splash Pool and Littlehampton Leisure Centre, and is also an active member of several industry bodies, including the CFA Manufacturers Committee, BASA and FERFA.

Adrian Ashby – Business Development Manager Surfaces and PanDOMO

Adrian studied Geology Chemistry at St Andrews, Mineral Exploration and Deposit Evaluation at The Imperial College and the Royal School of Mines, and has also completed a Master’s degree in Advanced Concrete Technology.  Adrian has worked in the construction industry since 2002 and been involved in projects such as the 2012 Olympic Stadium, The Shard, the widening of the M25, and the Channel Tunnel rail link.  He has given many lectures at architectural universities, specialises in PanDOMO, a range of products that create decorative, seamless and very hard wearing finished surfaces for floors, walls and ceilings.

Paul Forrester – Business Development Manager

Paul started his career working in sales, selling to contractors working on the sub-sea pipe lines off Scotland and Norway at the start of the North Sea oil boom.  As his career progressed, Paul moved into the electro-mechanical engineering industry and was responsible for technical and sales management, working overseas in the Middle East and Africa.  On his return to the UK, Paul joined ARDEX, where he initially focused on major high street retail refits and the booming new edge of town retail site developments of the late 1990’s.  Paul’s main focus is now on the rail and transport industry, where he looks after major projects including the upgrade and refit program of existing London Underground Stations, National Network Rail infrastructure upgrades and the new Cross Rail scheme.

Ian Dennis – Business Development Manager

Ian has gained vast experience in specifying resilient floorcoverings across a number of sectors including house building, NHS Trusts and local authorities.  His work at a major vinyl floorcovering manufacturer gave him experience in leading specifications on projects such as The North Middlesex Hospital and Homes for Haringey.  Throughout his career Ian has developed excellent working relationships in all sectors of the construction industry, and in particular with flooring contractors and architects.

Michael Hoe – Business Development Manager

Michael has more than 16 years experience within the flooring industry and joined ARDEX UK in 2017 as the Northern Business Development Manager. Michael’s key focus is to secure new business and projects to raise the profile of ARDEX products through the delivery of RIBA approved CPD seminars to Architects, Building Surveyors and Designers.

Prior to joining ARDEX UK Michael worked as an Area Sales Manager with an established manufacture, gaining 13 years experience within the construction and manufacturing sector specifying products used in projects such as Liverpool Football Club Stadium, the Leeds Arena, Sheffield Children’s Hospital and numerous PFI projects within Yorkshire, the North West and East Midlands.