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Business Development Team

Business Development Team

  • Providing support for architects and specifiers

Our guiding principle is "Excellence in all that we do".

The ARDEX Business Development Team work closely with architects, specifiers and contractors, and through strategic alliances with complementary manufacturers ensure the most suitable specification for your project.

When specifying ARDEX you can rely on our expert team for on-going support at every stage of your project, from rapid response to specification writing, to installation visits and on-site testing.

Our purpose-built training facility enables us to bring all parties involved in an ARDEX specification together, from the client through to the main or sub-contractors, ensuring total confidence in the specification and subsequent on-site application.

Our experienced team have a successful track record in the specification of tiling and flooring solutions, and have worked on a number of the world’s most prestigious projects within the transport, leisure, retail, education and health sectors, including the London Olympic Park Aquatics Centre, The Burj Tower and the recent multi-million pound refurbishment of The Savoy Hotel.

Meet the Team

Andrew Reid – National Business Development Director

Andrew joined ARDEX in December 2008 having previously worked as an International Business Development Manager, selling technical floorcoverings in the Transport and Military sectors. Since joining ARDEX Andrew has helped secure a variety of prestigious projects including The Aquatics Centre built for the London 2012 Olympic Games, The Royal Commonwealth Pool in Edinburgh, and the refurbishment of The Tollcross Aquatic Centre for the Glasgow 2014 Commonwealth Games.  Andrew also leads the Global Project Services Corporate Unit for the ARDEX Group.

Shaun Howarth – National Business Development Manager – South East, South West, South London  07967 338364

Shaun has over 30 years’ experience in the industry, starting his career as a self-employed flooring contractor before progressing to a Sales and Contracts Manager position, working across domestic, commercial and industrial projects. He used his hands-on knowledge in his next role as Technical Support Manager at a rubber floorcovering manufacturer, providing support and guidance to architects, main contractors, designers and end-users around the world. Joining ARDEX in 2013, he brought a wealth of diverse knowledge to the organisation, particularly to the Technical Services Department which he managed for 4 years, and to his current role as National Business Development Manager.

Shaun has been involved in many high-profile leisure projects, including David Lloyd Leisure Centres, Butlin’s Splash Pool and Littlehampton Leisure Centre, and is also an active member of several industry bodies, including the CFA Manufacturers Committee, BASA and FERFA.

Paul Forrester – Business Development Manager – East Midlands, West Midlands, Wales  07771 543613

Paul started his career working in sales, selling to contractors working on the sub-sea pipe lines off the coast of Scotland and Norway.  As his career progressed, Paul moved into the electro-mechanical engineering industry and was responsible for technical and sales management, working overseas in the Middle East and Africa.  On his return to the UK, Paul joined ARDEX, where he initially focused on major high street retail refits and the booming new edge of town retail site developments of the late 1990’s.  Paul’s main focus is now on the rail and transport industry, where he looks after major projects including the upgrade and refit program of existing London Underground Stations, National Network Rail infrastructure upgrades and the new Cross Rail scheme.

Michael Hoe – Business Development Manager – Yorkshire and the Humber, North East, North West, West Midlands, Wales  07930 567685

Before joining ARDEX in 2017 Michael built up over 18 years’ experience within the construction and flooring industry, working as an Area Sales Manager and Business Development Manager with an established manufacturer within the construction and manufacturing sector. He specified products used in projects such as Liverpool Football Club Stadium, the Leeds Arena, Sheffield Children’s Hospital and numerous PFI projects within Yorkshire, the North West and East Midlands.

Michael’s focus is to secure new business and projects and continue to raise the profile of ARDEX UK products through the delivery of RIBA approved CPD seminars to Architects, Building Surveyors and Designers. Michael also heads up the UK Off-Site / Pre-Fab Modular Construction developments within ARDEX UK and sits on the ARDEX Global group for Off-Site / Pre-Fab Construction.

With the success of ARDEX UK and in particular within the tiling range of products, ARDEX UK have been specified on many prestigious projects, Michael has been involved in many high-profile leisure projects, such as Carden Park Hotel Leisure and Spa project, Addington Leisure Centre, Spen Valley Leisure Centre, Ingleby Barwick Leisure Facility, Sedbergh and Aireborough Leisure Centres. Other prestigious UK roll-out projects consist of JD Gyms and Sports Direct and flannel’s stores.

Seyi Babatola – Business Development Manager – National Surfaces and PanDOMO, Global Projects  07930 567681

Seyi Joined ARDEX in April 2019 as a Business Development Manager, coordinating international projects and promoting the ARDEX range of polished concrete toppings and wall finishes to interior designers, architects and contractors.

Seyi gained a degree in Accounting and Finance, at Canterbury Christ Church University before moving into a career within sales, selling power tools, anchors, fixings, direct fastenings and online asset management solutions to contractors and subcontractors, within the construction industry, working on projects such as Barking 360, The International Quarter, the Manhattan Loft Garden and Stratford East Village.

Mark Chatfield – Business Development Manager – East of England, London, South East  07736 131529

Mark has 14 years experience selling sanitary ware and ceramic and porcelain tiles to the retail industry, working with Property Developers, Main Contractors and Tiling Contractors.  Mark has worked on specifications with Interior Designers and Architects,
on projects such as Kellogg Tower, Barnes Village, Brent House, Crown Plaza and Sutton Point.

Mark joined ARDEX in May 2019 to provide support to Main Contractors, Tiling Contractors and Stone Fixers, and deliver RIBA approved CPD seminars to Architects, Building Surveyors and Designers.

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