GivBax Privacy Policy

GivBax Rewards Loyalty Web App Privacy & Cookie Policy

Effective Date: 30.06.2023.

Last Amended 30.06.2023.

Introduction & General Terms

ARDEX Group UK is committed to protecting your personal information when you use our website, apps, or take part in our promotions or contact us with enquiries.

This Privacy and Cookies Policy relates to our use of any personal information we collect from you via our loyalty programme, websites, and applications.

This Privacy and Cookies Policy explains the following:

  • What information we may collect about you;
  • How we will use information we collect about you;
  • When we may use your details to contact you;
  • Whether we will disclose your details to anyone else;
  • Your choices regarding the personal information you provide to us;
  • The use of cookies on our websites and applications and how you can reject cookies.

We use all personal information that you provide to us or that we collect from you in accordance with all applicable laws, including those concerning the protection of personal information such as the EU General Data Protection Regulation.

Our websites and apps may contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies and are also likely to use cookies. We recommend that you review these policies which will govern the use of personal information which you submit when visiting these websites and which may also be collected by cookies. We do not accept any liability for such third-party websites and your use of such websites is at your own risk.

Who are we?

GivBax Rewards is a loyalty programme provided by ARDEX Group UK (The UK companies of ARDEX Group that consist of ARDEX UK Ltd (Homefield Road, Haverhill, Suffolk, CB9 8QP) and Building Adhesives Ltd (Longton Road, Trentham, ST4 8JB) and their respective brands (hereinafter referred to as “ARDEX Group UK”, “we” or “us”).

What information will be collected about me?

When you participate in, access, or sign up to our loyalty programme, or any of our services, activities, or online content, we may receive personal information about you. This may include your name, email address, postal address, telephone or mobile number, gender, or date of birth, as well as information collected about your use of our products and services, such as the products purchased, the invoiced price of products, the retailer they were purchased from, or attendance at our events and in-app achievement badges gained and promotional offers participated in.

Please note that sometimes you may decide to provide us with additional personal information. If you do this, we will provide further information about how we will use your information at the time.

Some of our services enable you to claim additional points when signing-in and acting via a third-party service, such as Facebook, Twitter and Instagram etc. If you choose to sign-in via a third-party service, you may be presented with a dialog box which will ask your permission to allow GivBax Rewards access to your personal information (e.g., your full name, date of birth, email address and any other information you have made publicly accessible on the third-party site).

GivBax Rewards also collects information about how you use our mobile apps, websites, or our other content online, and the device(s) you use to access the services as well as unique online identifiers such as IP addresses, which are numbers that can uniquely identify a specific computer or other network device on the internet.

How will we use the information collected about you?

We will use your personal information for a number of purposes including the following:

  • the provision of our services, activities or online content, or communicating information about them (e.g., relating to upcoming promotions or new product launches) or dealing with your requests and enquiries;
  • communicating product offers or solutions that we feel may be of interest to you;
  • service administration, which means that we may contact you for reasons related to the service, activity or online content you have signed up for (e.g., notifying you about the administration of a promotion that you have participated in, or notifying you that a particular service, activity or online content has been suspended for maintenance or updating our Privacy and Cookies Policy);
  • training purposes. Calls to our Consumer Services team may be recorded. If requested, we will delete the call recording within 48 hours and the call recording will not be used for any purpose prior to that time.
  • contacting you about any submission you have made;
  • using IP addresses and device identifiers to identify the location of users, blocking disruptive use, establishing the number of visits from different countries, tailoring the content of our sites, apps or other services based on browsing behaviours, and determining which country you are accessing the services from;
  • analysis and research so that we may improve the services offered by ARDEX Group UK;

Where we propose using your personal information for any other uses, we will ensure that we notify you first and/or request your approval as required by law.

We collect and use the personal information about you for the purposes described above, because we have a legitimate business interest to do so that is not overridden by your right to have your personal information adequately protected. 

You do not have to provide us with any of the personal information described above, but if you choose not to do so, you may not be able to receive any of the services described above, access certain parts of our website or apps, enter our promotions, or receive information from us that you have requested.

When will we contact you?

We may contact you:

  • in relation to any correspondence, we receive from you or any comment or complaint you make about our products or services within the microsite or application;
  • in relation to any contribution or question you have submitted to us, e.g., on any of our social media sites, via text, voicemail message or other messaging services;
  • in relation to your participation in the GivBax Rewards loyalty programme;
  • to update you on any material changes to our policies and practices; and
  • for marketing purposes, provided you have given consent.

Will I be contacted for marketing purposes?

We will only send you marketing emails, notifications or contact you for marketing purposes provided you have agreed to this.  You can withdraw your agreement at any time by clicking on or selecting the ‘unsubscribe’ option in our marketing communication or using the contact details below.

Will we share your personal information with anyone else?

We may from time-to-time transfer or disclose your personal information to third parties for any of the purposes listed above. Examples of relevant third parties to whom we may disclose personal information include governmental agencies, any third parties who perform services on our behalf, including web hosting providers, payment providers, customer relationship management providers, marketing partners, media and fulfilment partners, and website analytics providers.

When we disclose your personal information to third parties who perform services on our behalf, we ensure that such service providers use personal information only in accordance with our instructions, and we do not authorise them to use or disclose personal information except as necessary to perform services on our behalf or to comply with applicable legal obligations.

We may also disclose your personal information to third parties:

(i) where it is required to do so by law,

(ii) for the purposes of, or in connection with, any legal proceedings, or otherwise for the purpose of establishing, exercising, or defending its legal rights,

(iii) who are law enforcement authorities or other government agencies who have issued a lawful disclosure request for the personal information,

(iv) where we believe disclosure is necessary to prevent harm or financial loss, or in connection with an investigation of suspected or actual criminal activity, or

(v) if we sell or transfer all or a portion of our business or assets (including through a merger, reorganisation, spin-off, dissolution, or liquidation).

International Transfers of Personal Data

We will not transfer your personal data outside of the UK or EEA, except to a country with an adequacy decision in accordance with the relevant data protection law.

Offensive or inappropriate content on our websites or application

If you post or send offensive, inappropriate, or objectionable content anywhere on or to our websites or application, or otherwise engage in any disruptive behaviour on any of our services, we may use your personal information to stop such behaviour.

Where we reasonably believe that you are or may be in breach of any applicable laws (e.g., because content you have posted may be defamatory), we may use your personal information to inform law enforcement agencies about your behaviour.

What if I am a user aged under 18?

If you are aged under 18, please get your parent/guardian’s permission before you provide any personal information to us.

How long will we keep your personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity unless a longer retention period is required or permitted by law.

If you sign up for our email newsletters / marketing communications, we will keep your personal information until such time as you request that your information is deleted (if you elect to unsubscribe at any time then we will generally retain some of your personal information in order to ensure that you are not contacted again).

Can I see or delete the personal information we hold about you?

To the extent required by applicable law, you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. We will use reasonable efforts to supply, correct or delete personal information about you on our files.

You also have the right to request that the processing of your personal information is rectified or deleted, that processing of it is restricted, or that the personal information we hold about you is provided to you in a portable format.

Web browser cookies

a. What is a cookie?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However, if you do so in a few cases some of our website features may not function as a result.

During any visit to one of our websites or applications, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on our website and application. However, you can change your cookie settings at any time.

b. How do we use cookies?

Information supplied by cookies can help us to understand the profile of our visitors and help us to provide you with a better user experience. We use this type of information to help improve the services and communication it provides to its users, and to understand what other websites they have visited in order to better understand their interests.  We only use cookies that are necessary in order to provide our website to you if you have given consent for us to do so.

c. Third Party Cookies in embedded content on our pages

Please note that during your visits to our websites or applications you may notice some cookies that are not related to us.

We sometimes embed content from social media and other third-party websites onto our own websites. These may include Google, YouTube, Twitter, Facebook, Instagram etc. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third-party cookies may track your use of the GivBax Rewards website. GivBax Rewards does not control the dissemination of these cookies and you should check the relevant third party’s website for more information.

Where we embed content from social media and other third-party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. We do not control this. For more information, see the Google webpage “How Google uses data when you use our partners’ sites or apps”.

d. Our Sharing Tools

You may also see embedded ‘share’ buttons on our content pages; these enable users to easily share content with their friends through several popular social networks. When you click on one of these buttons, a cookie may be set by the service through which you have chosen to share content. Again, we do not control the dissemination of these cookies.

e. Our cookies

The list below explains some of the cookies we use and why.

Cookie Type: load balancing

Cookie Names: “AWSALBCORS”, “AWSALB”

Cookie Purpose: We use multiple servers to host the website, these cookies ensure that you remain connected to the same server so that you have a consistent experience while using the website.

Cookie Type: session

Cookie Names: “session”, “session_legacy”

Cookie Purpose: If you log-in to the website these cookies are used to maintain your logged-in status so that you can interact with your account.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) To opt out of being tracked by Google Analytics across all websites visit

All cookies will expire after 90 days.

f. Use of cookies

We may use cookie data to show you relevant advertising on third party sites (e.g., Facebook, Google, Instagram, Snapchat and Twitter etc). This could involve showing you an advertising message where we know you have previously visited our website. If you don’t want to be shown targeted advertising messages from us, some third-party sites allow you to request not to see messages from specific advertisers on that site in future. If you want to stop all personalised services from us, including targeted advertising messages on third party sites you can visit your browser’s settings and disable personalisation there.

g. Other information collected from web browsers.

Your web browser may also provide us with information about your device, such as an IP/MAC address and details about the browser that you are using. We use information provided by your browser or by the link that you have clicked to understand the webpage that directed you to our website and this may be captured by performance cookies.

Changes to our Privacy and Cookies Policy

This Privacy and Cookies Policy may be updated from time to time so you may wish to check it each time you access or submit personal information to us. The date of the most recent revisions will appear on this page.

Contacting us about this Privacy and Cookies Policy / Complaints

If you have any questions or comments about this Privacy and Cookies Policy please contact us at

If you are dissatisfied with our handling of your personal data, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues.